And 'Crema Beauty Days' be it: for three days, from 27 to 29 September, with the preview on the 26th of the seventh edition of Innovation Day, the city will be transformed into a beauty paradise.

Crema Beauty Days will in fact be linked to Milan Beauty Week, a fundamental sounding board. «Our schedule will be inserted entirely into that of the metropolis – underline Bergamaschi and Ilaria Massari, director of Rei –: we imagine a dressing up of the city, with the festival locations that will host the events. A huge city stage."

The opening ceremony will be Friday 27th in the evening in Piazza Duomo. During the weekend, master classes will be organized with expert make-up artists and armochromists. Then 'Skills for the future', dedicated to post-diploma and university training, an event that will give companies the opportunity to tell their story. The open beauty events will allow you to visit the Crema companies in the sector. There will be a tour with shuttles to connect 6/7 of the most important realities in the area.

There will also be an aesthetic medicine conference, an olfactory journey designed in the city's historic homes and a series of beauty corners, real make-up stations in the centre. And again, 'Beauty in the square' with productive demonstrations in the centre, then musical events and theatrical shows. «The contribution of the Region is fundamental – highlighted Ancorotti – with the support of the Councilor for Tourism and Fashion Barbara Mazzali and of her colleague at University and Innovation Alessandro Fermi»

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