It is the moment of “Cremona is…”, a new way to speak about the strong link between Cremona and its music and a new opportunity to describe the town’s other peculiarities.
The new advertising campaign for the town’s tourist promotion includes several videos in which some important citizens of Cremona, who are its ambassadors, invite and welcome in Cremona those who want to discover it.
The videos’ themes are: food, tradition, art, culture, history, sport, events, fun.
It will be made also a general video which, with the claim “Cremona is waiting for you”, will unify all the others: an official invitation to come and discover the town!